There are two main inspirations for the dot print. The first one is strawberry seeds. For anyone familiar with my background, you’ll know that most of the art and design work I did for Berried Alive was fruit themed. And that’s why the first collection for House of Caswell is fruit themed as well, because I think it’s important to keep who we’ve been in mind as we discover who we’ll be next.

Every artist’s work tends to be a little bit autobiographical, and I each piece I create tells a story from my life. The story behind this particular pattern is that I was a psychology major in college.

I wanted to make a pattern that was equal parts retro and futuristic, and that’s how the House of Caswell pattern (and later the logo) was born.